BMW CEO made a bold statement saying they will be the benchmark for EV
BMW Group’s full-electric alternative to the 3 Series and other vehicles underpinned by the Neue Klasse architecture will become the industry’s range, charging speed and pricing “benchmark,” BMW CEO Oliver Zipse said.

BMW previewed elements of the technology for Neue Klasse (German for new class) models with the I Vision Dee concept revealed at the CES here last week.

The first car on the electric platform, expected to be a midsize sedan built at BMW’s new Hungary plant, will arrive in 2025. It will have class-leading leading tech, Zipse said.

“We will be the benchmark in terms of range, charging speed and pricing. Don’t forget pricing,” Zipse told journalists at the sidelines of CES, without giving any figures.

BMW has already said that the platform will use newly developed cylindrical cells that it expects to improve energy density by more than 20 percent, charging speed by up to 30 percent and range by 30 percent compared with BMW’s current battery technology.